I help 7–8 figure brands scale profitably with paid media.
I'm Junaid, a Performance Marketer and Media Buyer specialising in Meta (Facebook and Instagram), Google, YouTube and TikTok Ads. For 5.5 years I've helped DTC, eCommerce, real estate and service brands grow through paid media, creative strategy and conversion-focused websites, across the US, Canada, Australia, the UAE and Pakistan.
Faisalabad, PakistanTaking projects
Behind the campaigns, there's a strategist.
I'm Muhammad Junaid, a performance marketing specialist from Faisalabad. I've managed more than $150M in ad spend, with budgets of up to $5M a month, across Meta, Google, TikTok, Snapchat and YouTube.
My work is full-funnel customer acquisition: paid social, PPC, creative testing and lead generation, measured against CAC, MER, ROAS and CTR. I've scaled 35+ local and international brands, from Blueprint by Bryan Johnson and Mars Men to Shark Tank US brands like Hugsleep and Moment.
I started out as a developer and built 50+ eCommerce stores before moving into media buying. That background shapes how I look at landing pages, tracking and conversion rate, because the ad is only half the sale. Today I lead a team of 12 media buyers at Homestead Studio.
Six ways I move the numbers.
Ads bring the traffic, creative earns the click, and the store or landing page closes the sale. I can work on any piece of that, or all of it.
Facebook and Instagram campaign management, optimization, scaling, audience targeting, and performance analysis.
Google Search, Display, Shopping and YouTube campaigns focused on qualified traffic and conversions.
TikTok advertising strategy, campaign management, audience targeting, creative testing, and optimization.
Ad creative research, competitor analysis, angles, hooks, messaging and concepts, turned into briefs your designers can shoot.
WordPress websites and conversion-focused landing pages built with tracking and CRO in mind.
Shopify store design, development, customization and user experience optimization.
The journey so far.
From building WordPress stores for Australian agencies to leading a 12-person media buying team for US brands.
Digital Marketing Specialist
at Homestead Studio- Lead a team of 12 media buyers running Meta and Google Ads for US DTC and eCommerce brands, overseeing execution, budget pacing and daily optimisation.
- Managed Mars Men at up to $5M a month in combined ad spend across Meta, Google, YouTube, AppLovin and X.
- Grew Peach Truck's ROAS 43% year over year (3.20× to 4.59×) on 27% less spend and Hugsleep's ROAS 15% quarter over quarter (1.27× to 1.46×) on 42% more spend.
- Lifted Ethnik Living's MER from 1.9–2.1 to 3.5–4.2 on $150K a month.
- Run creative strategy end to end and direct landing page CRO with the development team.
Performance Marketer
at Allied Tech Global, Karachi- Ran Meta and Google Ads for US, Canadian and local clients in retail, beauty, food, technology and property services.
- Scaled Herculous Supplements on $15K a month, lifting ROAS from 2.1–2.3× to 3.6–3.9×, around 70%.
- Delivered qualified leads for Clearview Property Inspection Canada and Logic Minds Technology USA that converted into new clients.
- Drove walk-in traffic for US restaurants and grocers including Pardesi Grocers, Star Gyros and Zitalian Beefs.
Performance Marketer
at Tech Boosters Ltd, Faisalabad- Ran paid campaigns on Facebook, Instagram, TikTok, Snapchat and Google for real estate, eCommerce and service clients.
- Generated qualified leads for housing projects including Top City, Palm City, Lyallpur Smart City and Etihad Town Phase-II.
- Optimised for lower CPL and better lead quality; managed campaigns for Amin Technicals UAE and other international clients.
Marketing Manager
at Meridian Enclave, Faisalabad- Owned lead generation for a real estate housing project through Facebook, Instagram and YouTube Ads.
- Led a 3-person team of designers and appointment setters, turning ad leads into booked client meetings.
- Reported performance to management and joined client meetings to support sales closures.
WordPress eCommerce Developer
International remote roles- Built 50+ eCommerce stores on WordPress for Thekonector.com, an Amazon agency in Australia.
- Fixed email deliverability and SMTP issues for clients of VM Marketing, a digital agency in Australia.
Campaigns, with the receipts.
Open any project for the full story: the brand, my role, what I did, and the numbers from the account.
Real dashboards, real numbers.
Screenshots from Meta Ads Manager and Northbeam. Campaign names are blurred to protect clients. Tap any one to see it full size.
Coldest made $735,913 in purchase revenue on $270,450 of Meta spend in October 2026, my first month on the account. ROAS went from 1.75× to 2.72× (+55%).
Grew Peach Truck's season revenue while spending $412K less than the year before. ROAS went from 3.20× to 4.59× (+43%).
Managed Mars Men at up to $5M a month in combined ad spend across Meta, Google, YouTube, AppLovin and X.
Nearly doubled marketing efficiency for Ethnik Living on $150K a month in spend.
Scaled Hugsleep's Meta spend 42% quarter over quarter and still lifted ROAS from 1.27× to 1.46× (+15%).
One person, the whole funnel.
Certifications
In their own words.
Kind words from clients and the teams I work with every day. Tap any one to read it in full.
Questions before you hire.
Straight answers about how I work as a remote Meta, Google and TikTok ads specialist and media buyer for brands worldwide: the US, Canada, the UK and Europe, the Gulf, Australia and New Zealand.
What does a performance marketer and media buyer do?
A performance marketer plans, buys and optimises paid ads so that every dollar is measured against sales or leads. I set up and manage campaigns on Meta (Facebook and Instagram), Google, YouTube and TikTok, test creatives, and scale what is profitable against CAC, ROAS and MER targets.
Can you manage my Facebook and Instagram ads?
Yes. Meta Ads is my main channel. I handle account and pixel audits, campaign structure, audience targeting, creative testing and scaling, with weekly reporting. I have managed budgets of up to $5M a month across Meta, Google, YouTube, AppLovin and X for a US DTC brand.
Do you also run Google Ads and YouTube Ads?
Yes. I manage Google Search, Display, Shopping and YouTube campaigns focused on qualified traffic and conversions, including conversion tracking with GA4 and Google Tag Manager.
Do you run TikTok and Snapchat ads?
Yes. I have run TikTok and Snapchat campaigns for eCommerce and real estate clients, with platform-native creative testing and lead generation.
Which countries do you work with?
I work remotely with businesses worldwide, including the United States, Canada, the United Kingdom, Portugal and the rest of Europe, the UAE (Dubai), Saudi Arabia, Oman, Qatar, Kuwait, Bahrain, Australia and New Zealand. My clients so far have been in the United States, Canada, Australia, the UAE and Pakistan.
What kinds of businesses do you work with?
I work with all kinds of businesses: eCommerce and DTC brands (including Shopify stores), supplements, health and fitness, luxury home, real estate, home services, event management, restaurants and local businesses, service companies and more. Before we start, I study your business, your market and your competitors to make sure we're the right fit, and then build a plan around your goals.
What results have you delivered for clients?
A few examples from the ad accounts: Peach Truck's ROAS grew 43% year over year (3.20× to 4.59×) on 27% less spend, Ethnik Living's MER went from 1.9–2.1 to 3.5–4.2, and Herculous Supplements' ROAS improved by around 70%. In total I have managed more than $150M in ad spend.
Can you build my landing page or Shopify store as well?
Yes. I have built 50+ eCommerce stores on WordPress and I design conversion-focused landing pages and Shopify stores, so the page your ads send traffic to is built to convert.
How much does it cost to hire a Facebook ads specialist?
It depends on your ad spend and how many accounts and creatives are involved. Message me with your monthly budget and goals and I'll suggest a setup that fits.
Do you work with clients outside Pakistan?
Yes. Most of my work is for brands in the United States, plus clients in Canada, Australia and the UAE. I work remotely with businesses worldwide and overlap with US, UK, Europe and Gulf working hours.
Can you fix an ad account that has stopped performing?
Yes. I often take over accounts mid-flight. At Coldest, my first month on the account took ROAS from 1.75× to 2.72×, and at DMoose ROAS grew 25% quarter over quarter.
How do we get started?
Message me on WhatsApp at +92 301 6636385 or email [email protected] with your website, the platforms you advertise on and your goals, and we can set up a call to plan the next steps.
Have a business to grow? Let's make it happen.
Whether you're looking to scale your advertising campaigns, improve your marketing performance, or build your next digital experience, let's discuss how I can help.
